Culture is
Currency.
Most brands
are spending
it wrongly!
I help global organisations enter African markets by understanding what actually drives decisions: Culture.
12 years. 8+ markets. One framework.
Based on 5 core pillars: Long-term investment, Cultural adaptation, Time, Incentives and Social capital, this framework changes the way you do business in Africa.
FREE Cultural Readiness Diagnostic
How culturally ready
are you to do business
in Africa?
Most brands assume readiness. Few have tested it. Answer 12 questions and receive an instant personalised report on exactly where your gaps are and what to do about them.
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Deep dive into culture and African markets
FREE — START HERE
Country Context Checklist
Most teams discover their cultural gaps after they have already made the first mistake. This checklist covers the eight dimensions that determine whether your organisation is ready to operate in a specific African market. Complete it before we speak and changes the quality of every conversation that follows.
ONLINE, HALF-DAY OR FULL-DAY
Book a workshop
A working session for teams preparing for market entry, managing existing operations, or building cultural intelligence across their organisation. Tailored to your market, sector, and team.
COMING SOON
Experience Africa
Immersive in-market experiences for leadership teams and investors who need more than a briefing.
Applications open later this year.
No obligation. A 30-minute call to establish fit and scope.
Most organisations entering Africa arrive with a clear strategy and limited cultural intelligence. They understand the numbers. They have the relationships on paper. What they miss is the operating system, the unwritten rules that determine whether a deal closes, a partnership holds, or market entry succeeds.
I have spent twelve years inside that gap. Not studying it. Working in it. Across Ghana, Kenya, Nigeria, South Africa, Senegal, Côte d'Ivoire, DRC and Zambia.
That experience became a framework. The framework became a platform. Culture is Currency is both the thesis and the practice.
Founder. Speaker.
12 years building cultural intelligence for African markets.
Connect with me
THE SIGNATURE KEYNOTE
Culture is Currency
A keynote for organisations that take Africa seriously.
A talk that reframes how your leadership team, investors, or audience understands culture as a commercial driver in African markets. Not inspiration. A working model. Your audience leaves knowing exactly what they have been missing, and what to do about it.
Frances typically delivers 20 to 25 keynotes per year. Enquire early to check availability.
ENGAGE WITH MY WORK
Stay Connected to the Culture
Podcast
Culture is Currency
Twice a month I capture the stories of founders, investors, and operators who are doing business across Africa to talk about the variable that shapes everything: culture. Not as background. Not as context. As currency. What works and what does not. New episodes released regularly.
Newsletter
Culture is Currency - A Journal
The what, the why, and the how of African business culture. Hundreds of conversations about cracking African markets and the same gap showing up every single time: cultural nuance.
I've spent my career plugging that gap and filling it with context. This is my open notebook. Once a month, I share what I'm seeing, thinking, and what it all means for anyone trying to understand how business is really done across Africa.